Customer Referrals
Customer referrals are the one of the easiest and cheapest ways to get new customers. Treating customers with professionalism, making quality recommendations, and good follow up creates a buying experience customers not only enjoy but will discuss with family, friends and colleagues.
Compared to traditional advertising, referral business is cost effective and essential to most stores long term success. Good referrals come from customers of all ages and incomes. The customer buying the $5000 treadmill and the customer buying the 3lb cast hex dumbbell both have potential to recommend your store to others based on their buying experience. So make sure your store treats all customers professionally and respectfully. The bottom line is; the more customers that have a quality experience with your store, the more referral business your store will create.
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